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What is Augmented Reality?

Augmented Reality (AR) is a technology that superimposes digital information onto the physical world, enhancing the user’s perception of reality. This is typically achieved using a camera or other input device, which captures the surrounding environment, and an AR display that overlays digital information onto that environment. AR can be experienced through various devices such as smartphones, tablets, and smart glasses, and can be used for a wide range of applications, from entertainment and gaming to education, healthcare, and industrial training.
AR technology works by analyzing the real-world environment and placing virtual objects, images, and information onto it. This can range from simple graphics, such as 3D models and animations, to more complex interactions, such as recognizing objects, tracking movements, and providing contextual information. AR can also enable real-time collaboration and communication, allowing multiple users to share and interact with digital information in the same physical space.
One of the key benefits of AR is its ability to bridge the gap between the physical and digital worlds, creating a more immersive and interactive user experience. AR has the potential to transform the way we interact with technology, enabling us to see and experience the world in new and exciting ways.

How do we see AR in our project?

World of Frens is an NFT project that has integrated augmented reality (AR) technology to enhance the user experience of their NFT collectibles. Users can scan their WOF NFTs and view them in 3D AR. This means that users can interact with their WOF collectibles in a whole new way, bringing them to life in a virtual environment.

The AR feature in the Instagram filter app uses a device’s camera and AR technology to detect the WOF NFT and superimpose a 3D model of the collectible onto the real-world environment. Users can then move their device around to explore the WOF NFT from different angles and see it in various locations.

This AR feature enhances the user experience by making the WOF NFTs feel more tangible and real, increasing engagement and adding a new level of excitement to the collection. It also opens up new possibilities for creators to add AR features to their NFTs, such as different AR card colors, your own nickname/username, your own text, and interactive elements.

In summary, World of Frens has integrated AR technology into their NFT project to create an immersive user experience that allows users to interact with their NFT collectibles in a whole new way. This technology adds a new layer of excitement and engagement to the collection and opens up new possibilities for creators to add interactive features to their NFTs.

WoF AR Template (1)

How does it work?

  • In the Instagram app, open the camera and swipe left through the icons at the bottom of the screen, then tap the magnifying glass (Browse Effects).
  • Type in the search bar: World Of Frens (one and only).
  • When you tap a filter, an NFT photo will pop up.
  • All you have to do is scan that NFT in real life. It doesn’t matter if it is reproduced on paper, billboard, t-shirt, poster, mural, or directly from the NFT market.
  • Enjoy your exposure to millions of people, share your message, show your brand, or promote your name.